Morning,
A few weeks ago there was this rather thought-provoking article over at TheStar.com. It read:
….. `Our objective,” says the marketing exec at Dove Canada, “is to take your breath away.”
Well, they’ve done that, all right.
In its latest viral assault on the cultural distortions around what constitutes “beauty,” the soap company has just launched a rapid-fire Internet video that, says Dove’s Alison Leung, packs a lifetime’s worth of societal pressure emanating from the gazillion-dollar beauty industry into a mere minute (and 14 seconds).
It’s called, appropriately, Onslaught, and with the force of rifle fire rains down the nipped, tucked, botoxed, firmer, thinner, softer, tighter imagery that bombards young women from pre-adolescence through their whole darned lives….MORE….
Here’s the clip in question.
What do you think? It’s really quite breathtakingly done.
Barbara
ps – Personally, I prefer *this* kind of beauty: